RXBAR

Design Layered In Excellence

Since 2013, RXBAR has set itself apart with health-conscious snacks made with simple ingredients and no BS. Looking to indulge, the brand introduced a new line of protein bars that layer some richness along with nutrition. Kaleidoscope was tasked with designing the RXBAR Layers packaging to stand out at shelf while staying true to the brand roots. By retaining a familiar brand equity but slimming the overall silhouette, the design extension intrigues both brand loyalists and newcomers alike. Recently launching in major retailers and online, the brand has become the go-to bar for consumers who crave both guilt-free indulgence and a high-protein snack layered into one.