Today marks the second day of the 2013 Structural Packaging Summit. As one of the few global conferences to focus exclusively on the creation of profitable and game-changing packaging and the dedicated work behind that development, this is a can’t-miss event for any packaging professional involved in launching new packaging.
Structural designers, key package innovators, top brand owners, and other package development professionals discuss the work behind key packaged brands and how the packaging industry can discover opportunities for the further introduction of new package formats and materials.
Jim Warner, Kaleidoscope’s Global Managing Design Director is speaking today on The Half-Truth about Co-Creative Design and Structural Packaging Design. Joining him is Roger LaFlamme of Polyworks, our technical and material engineering manufacturing partner.
The presentation will pull from our core philosophy of Co-Creative design – fueled by Iterative Design Thinking, Rapid Ideation and Rapid Prototyping. The methodology is considered by most marketing and design organizations as a “creative-centric” approach used to help solve problems and define opportunities for brands, products and packages under the auspices of consumer needs, wants and desires. For structural packaging design however, this is really a half-truth. Mainstream marketing and design organizations will continue to embrace and utilize brand and consumer strategy and insight along with integrated 2D & 3D design competencies.
We hope to see some of our clients and partners at Structural Packaging Summit, and to make some new friends! Stay tuned, as we’ll be posting some of the key takeaways from Jim’s presentation.
About Kaleidoscope
Kaleidoscope is the premier Co-Creative & Brand Realization agency in the world. We believe in working together with our clients to develop breakthrough product, package and brand solutions through Iterative Design Thinking.