The Package Designer Matters Conference has left my mind spinning. In the days since, I’ve reflected on a number of the topics.  They’ve forced me to challenge my own thinking and look at our clients’ challenges from a different perspective.

1. Gerry O’Brion’s Grand Prix pit crew metaphor for change was hilarious and eye opening. We must stay focused on the “why” and “because” and continually adapt to find growth in face of the changes that disrupt our businesses daily.
2. The Women in Design panelists pointed out that our industry still has work to do to move beyond gender inequalities. We have the power to move beyond a hierarchical framework and blow open the door to equality on so many levels. Let’s be courageous.
3. Organizations like 1% For the Planet and Recycle Across America are using design thinking to make a difference in reducing waste and making it easier to recycle. Designers can play a big role in creating communications and packaging that better serve our planet.
4. Large organizations like ConAgra and L’Oreal are learning from entrepreneurs. They are changing the way they innovate by sharing expertise throughout their organizations and encouraging “intrapreneurs” to embrace failure and risk as a road to innovation.
5. Authenticity still rules. The Hills Bros. case study reminded us that brands with deep histories have a wealth of assets that can be revitalized to reconnect with audiences and fuel their futures.
6. Conferences. Love ‘em or hate ‘em, they are a great way to connect with clients, peers, and vendors.  My favorite part of any conference is the dialog and conversations that happen between sessions when the topics are provocative and challenging.

Let’s continue on the path of ongoing education and knowledge sharing. I’d love to hear your top takeaways. Please send me a note and share.