BACK TO SCHOOL IN THE TIME
OF COVID-19
Account Director
You’ve already heard this:
Parenting is hard, and getting your children ready for “back to school” can be one of the harder parts.
You’ve also already heard this:
Covid-19 has changed everything.
Back to school used to mean deciding between Up & Up or Ticonderoga pencils, basics from Old Navy
This year, however, many parents across the country are finding themselves with the hardest back to school decision: Do we actually send our children physically back
to classrooms?
Many parents are being asked to choose: send their children physically back to school in order to allow
I feel fortunate that my school district made the decision for me—all remote learning for the foreseeable future. Worth noting—I have a teenager who can navigate remote learning sessions and I’m able to work remotely. I would be under a different kind of pressure and stress if I had an
What used to be me running through Target trying to get all the supplies before they sold out (where do all those graph paper notebooks go?) turned instead into a quest to “make this year feel normal.” I completely skipped the back to school section—even if
What I didn’t skip were the items that are part of a “normal” school year in my house—almost all of which ended up being food. School may be remote, but knowing how much my teen likes
These are some of the brands that have proven to be reliable, trustworthy
There may not be a school supply list this year and there aren’t any classroom requests (even if I wanted to buy disinfectant wipes this year, I wouldn’t be able to—I’ve only been able to get my hands on 2 canisters in the past 5 months), but that feeling of angst that occurs when back to school rolls around is still there. To combat that angst, I’m not rebelling against tissues this year, I’m rebelling against Covid-19 itself. Making life “normal” despite it, relying strongly on the brands that make our lives easier, more comforting, a bit more stable in an uncertain world. Even though there won’t be
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