by Kaleidoscope Chicago | Dec 26, 2012 | Awards, Identity, Packaging Design
Brand Packaging’s Design Gallery Volume 10 is more than just a study in good design. It provides leading examples of packaging that successfully demonstrates structural and graphic innovation, makes a strong impact at shelf, conveys a brands story, and meets...
by Kaleidoscope Chicago | Dec 3, 2012 | Culture, Thought Leadership
There is an inane, primal need for people to be seen and heard. It is amazing to see how many people seek to make a more permanent, indelible mark within their environment. Many satisfy that desire in a socio-economic fashion by striving to garner a higher social...
by Kaleidoscope Chicago | Nov 28, 2012 | Brand Strategy, Packaging Design, Private Label Trends, Thought Leadership
Working with retail and national brand clients every day at Kaleidoscope, it’s our job to think strategically and stay ahead of the latest trends in packaging and branding, so that we can best position our clients for success. The Private Label Manufacturers...
by Kaleidoscope Chicago | Nov 2, 2012 | Culture, Thought Leadership
It is amazing how many people seek to alter their physical traits surgically or cosmetically for reasons of perceived beauty, emulation, trends, fads, religion, rebelling, and/or a combination of psychological and cultural influences. When you really think about it,...
by Kaleidoscope Chicago | Oct 1, 2012 | Guest Posts, Packaging Design
**This is the first post in Kaleidoscope’s Guest Post series. Occasionally, we partner with contributors who offer a unique point of view that is of value to our readers. Browse our Guest Post section for the full list of Guest Posts. ** Wants and needs. The...
