by Gary Chiappetta | Feb 4, 2016 | CPG Trends, Packaging Design, Thought Leadership
The Package Designer Matters Conference has left my mind spinning. In the days since, I’ve reflected on a number of the topics. They’ve forced me to challenge my own thinking and look at our clients’ challenges from a different perspective. Gerry O’Brion’s Grand...
by Gary Chiappetta | Jan 22, 2014 | Culture, Inspiration
Sundance is a 10-day event that celebrates global cultural experiences, told through film, that are sometimes tragic and humorous and most always provocative. The films range from dramatic narratives to suspenseful world premiers and eye opening documentaries that...
by Gary Chiappetta | Jul 3, 2013 | Brand Strategy, Culture, Studio, Thought Leadership
Let’s start with a simple question. What exactly is an office? Is it an enclosure for individual privacy or is an office a physical space where multi-disciplinary teams gather to work towards a common vision? The latter represents a place where many of us go to...
by Gary Chiappetta | Oct 8, 2012 | Brand Strategy, Identity, Thought Leadership
A great brand design agency understands that creating an identity is a bit like being a love-sick romantic. The emotional rollercoaster can feel like a tear-jerking chick flick. There’s a discovery phase, where you come to a new realization or understanding and life...
by Gary Chiappetta | Sep 20, 2012 | Brand Strategy, CPG Trends, Innovation, Packaging Design
We’ve seen this question posed a lot lately. Great packaging can be the front door to a great product. Sometimes the packaging is the product – think travel cargo pants that zip out of one of the pockets. Other times, the packaging is integral to the product...
