by Melissa Simmerman | Mar 5, 2025 | CPG Trends, Packaging Design
Packaging Design It’s 2025.This CPG Packaging Deserves a Re-Design Melissa Simmerman Sr. Director, Growth & Strategy March 6, 2025 Inspired by the good folks at IDEO—and in the mood for some fresh, blue-sky thinking, being that it’s a whole new year—we asked...
by Melissa Simmerman | Dec 13, 2024 | CPG Trends, Inspiration, Packaging Design
Trends 24 from ’24:The Conversations, Trends, and Projects That Made Our Year Melissa SimmermanSr. Director, Growth & Strategy December 13, 2024 Are we about to get on the year-in-rewind bandwagon? Obviously! Call it our version of #Wrapped without the psychedelic...
by Melissa Simmerman | Oct 3, 2024 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
CPG Design Trends Instant Impact:Packaging Design at the Speed of TikTok Melissa SimmermanSr. Director, Growth & Strategy October 3, 2024 Even if you aren’t on TikTok, you’re being influenced by it every day. The chokehold it has on consumer culture is...
by Melissa Simmerman | Jun 5, 2024 | Brand Strategy, Ecommerce, Innovation, Packaging Design
CPG Design Trends Connected Packaging and the Future of Brand Storytelling Melissa SimmermanDirector, Strategy June 5, 2024 Before the pandemic, marketers would often ask us: do people really use QR codes? It made sense when QR codes were relatively new and untested,...
by Melissa Simmerman | Apr 25, 2024 | Brand Strategy, Packaging Design, Prototyping, Sales and Influencer Kits
Sales and Influencer Kits The Experiential Branding Tool You’re Probably Missing Melissa SimmermanDirector, Strategy April 25th, 2024 There are four buzzwords around Kaleidoscope these days: Sales and Influencer Kits. They aren’t new, but increasingly our client...
