by Sadaf Ferdowsi | Apr 14, 2021 | Brand Strategy
Strategy Why Your Story Isn’t Enough Sadaf Ferdowsi Junior Strategist & Copywriter April 14, 2021 It’s 2008. A relatively unknown state senator secures the nomination to become the first Black Commander-in-Chief of the United States. That same year, the New...
by Keith Luckeroth | Apr 7, 2021 | Brand Strategy
Strategy Turning Negatives Into Positives Keith Luckeroth Account Director April 7, 2021 The weather in Minneapolis has been extremely cooperative. Without it, I’m not sure how we would have made it through the year. As the sole person in Kaleidoscope’s Minneapolis...
by David Ball | Mar 31, 2021 | Brand Strategy
Strategy Keep It Fresh Dave BallAccount Director March 31, 2021 Seemingly overnight, the declining sales and brand relevance of iconic CPG brands rebounded in light of the pandemic. Companies such as Conagra and General Mills experienced momentous growth as Millennial...
by Fred Richards | Mar 24, 2021 | Brand Strategy
Strategy Disinfecting Brand Behavior Fred Richards CMO & Partner March 24, 2021 “Uncertain times call for extraordinary measures,” a deep-voiced fatherly figure intones as slow piano music plays. Stock images pan across the screen of families hugging each other,...
by Fred Richards | Sep 16, 2020 | Brand Strategy
Brand Strategy IN DEFENSE OF DESIGN WHEN ASSETS OFFEND Fred Richards CMO & Partner Septemeber 16, 2020 Before the murder of George Floyd in Minneapolis and the wave of brand responses that followed, Land O’Lakes quietly and with little fanfare removed the Native...
by Gary Chiappetta | Sep 2, 2020 | Brand Strategy, Conference Recap
Brand Strategy HOW ACTION-CENTRIC DESIGN CAN IMPROVE CLIENT-AGENCY RELATIONSHIPS Gary Chiappetta CEO & Partner September 3, 2020 Last week at the BXP Live Conference, I was fortunate to listen to a discussion on rethinking the client-agency relationship....
