What Leading Brands Can Teach About Marketing to Millennials

by Kaleidoscope Chicago | Jan 14, 2016 | Brand Strategy, Thought Leadership

Whether we call them GenY or Millennials, people born between 1980 and 2000 are about 92 million strong in the U.S. alone. By 2017, their spending power will be greater than $200 billion annually. This translates to roughly $10 trillion throughout the lifetime of...

If Packaging Were Your Only Marketing Spend

by Fred Richards | Jan 20, 2015 | Brand Strategy, CPG Trends, Packaging Design, Thought Leadership

Imagine launching a new consumer product with no marketing budget—just the product design and packaging as your brand proposition. It’s a compelling hypothetical. And it was part of the discussion at January’s Package Design Matters Conference. Kaleidoscope’s...

Inspiring Purposeful Design

by Fred Richards | Jun 25, 2014 | Brand Strategy, Innovation, Inspiration

From 2006 through 2013 Fred Richards every month wrote an article with observations on the marketing, design and graphic world around us. These articles were published in national and international design and marketing publications. In a return to these monthly...

Private Label Gets Personal

by Alex Goff | Feb 21, 2014 | Brand Strategy, Packaging Design, Private Label Trends

It’s All About Her (or Him) We know that as consumers’ tastes, preferences and personal needs evolve, so must the brands and private labels that cater to them. In the grocery and beauty industry, it is clear that this involves getting to know your shopper’s personal...

Is Your Creative Office An Oxymoron?

by Gary Chiappetta | Jul 3, 2013 | Brand Strategy, Culture, Studio, Thought Leadership

Let’s start with a simple question. What exactly is an office? Is it an enclosure for individual privacy or is an office a physical space where multi-disciplinary teams gather to work towards a common vision? The latter represents a place where many of us go to...

What Starbucks Can Teach Us about Marketing to Gen Y

by ksicshanks | Feb 25, 2013 | Brand Strategy, Thought Leadership

Brand Strategy WHAT STARBUCKS CAN TEACH US ABOUT MARKETING TO GEN Y Colin Shanks, Marketing Communications Manager February 25, 2013 Marketing to Gen Y Can Be Challenging. Learn How Top Brands Are Winning Over the Hearts and Wallets of Millennial Consumers. The...