by Audra Norvillas | Mar 26, 2015 | CPG Trends, Inspiration
By: Audra Bielskus and Jennifer Bae Grab Your Oven Mitt – Here are the Hot Trends Colors were dazzling and products ran the gamut from fun new twists on traditional kitchenware to DIY kits for wine and beer drinkers. The array was beyond big, but here are some of the...
by Fred Richards | Jan 20, 2015 | Brand Strategy, CPG Trends, Packaging Design, Thought Leadership
Imagine launching a new consumer product with no marketing budget—just the product design and packaging as your brand proposition. It’s a compelling hypothetical. And it was part of the discussion at January’s Package Design Matters Conference. Kaleidoscope’s...
by Gary Chiappetta | Sep 20, 2012 | Brand Strategy, CPG Trends, Innovation, Packaging Design
We’ve seen this question posed a lot lately. Great packaging can be the front door to a great product. Sometimes the packaging is the product – think travel cargo pants that zip out of one of the pockets. Other times, the packaging is integral to the product...
