by Kaleidoscope Chicago | Apr 9, 2013 | Culture, Innovation, News, Thought Leadership
What drove Newell Rubbermaid to consolidate design under one roof? Product-driven brands create differentiation in the marketplace through innovation and design thinking, which today are table stakes in both buzz and practice, but are still the linchpins for...
by Kaleidoscope Chicago | Jan 2, 2013 | Culture, Innovation, Thought Leadership
What shapes your ethical work standards? To understand this, you need to look deeply inward at how your code-of-conduct was formulated at a very young age and how it was enabled or deterred as it evolved over time to form your current ethical work standards that you...
by Gary Chiappetta | Sep 20, 2012 | Brand Strategy, CPG Trends, Innovation, Packaging Design
We’ve seen this question posed a lot lately. Great packaging can be the front door to a great product. Sometimes the packaging is the product – think travel cargo pants that zip out of one of the pockets. Other times, the packaging is integral to the product...
