by Kaleidoscope Chicago | Feb 18, 2013 | Identity, Packaging Design
We’ve recently been featured on the Dieline for naming and identity and structural packaging design work we did for Calphalon UNISON! We created a name and positioning that combines culinary achievement with dual technology, as well as sleek structural packaging...
by Kaleidoscope Chicago | Feb 12, 2013 | Packaging Design, Thought Leadership
We’re excited to head West to Anaheim, CA to the WestPack seminars today! Global Managing Design Director, Jim Warner is speaking about 3D Printing Technology and how to integrate prototyping into the design process early on. The seminar, the fourth out of six being...
by Kaleidoscope Chicago | Jan 10, 2013 | Brand Strategy, Packaging Design
If you’re not familiar with QR codes – those black and white squares you find on advertisements, business cards, and packaging – they’re two-dimensional (2D) bar-codes that when scanned, connect consumers with digital content online. When you scan a QR code...
by Kaleidoscope Chicago | Dec 26, 2012 | Awards, Identity, Packaging Design
Brand Packaging’s Design Gallery Volume 10 is more than just a study in good design. It provides leading examples of packaging that successfully demonstrates structural and graphic innovation, makes a strong impact at shelf, conveys a brands story, and meets...
by Kaleidoscope Chicago | Nov 28, 2012 | Brand Strategy, Packaging Design, Private Label Trends, Thought Leadership
Working with retail and national brand clients every day at Kaleidoscope, it’s our job to think strategically and stay ahead of the latest trends in packaging and branding, so that we can best position our clients for success. The Private Label Manufacturers...
by Kaleidoscope Chicago | Oct 1, 2012 | Guest Posts, Packaging Design
**This is the first post in Kaleidoscope’s Guest Post series. Occasionally, we partner with contributors who offer a unique point of view that is of value to our readers. Browse our Guest Post section for the full list of Guest Posts. ** Wants and needs. The...
