by Gary Chiappetta | Feb 19, 2019 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design, Retail, Thought Leadership
Conference Recap WHEN ATTENDEES BECOME BELIEVERS Gary ChiappettaCEO & Partner February 19, 2019 As we are nearing the end of the ski season, manufactures are showcasing next seasons products at the bi-annual Outdoor Retailer Show. I had the pleasure of attending...
by Bart Laube | Feb 4, 2019 | Brand Strategy, Packaging Design, Thought Leadership
Strategy Are Top Leaders Hurting Their Bottom Line? 7 Ways Leaders Hurt Their Brand Bart Laube, Design Director February 4, 2019 1. Generic Copycatting So an idea worked for someone else. Resist the temptation to pile on the bandwagon. Trying to build your brand on...
by Kristin Breen | Jan 31, 2019 | Digital Imaging, Packaging Design, Retail, Thought Leadership
Digital Imaging THE POWER OF FIRST IMPRESSIONS:The Importance of Imagery in Package Design Kristin Breen, Director of Digital Imaging Operations January 31, 2019 Package design is all about visual, on-shelf impact. Whether that impact stems from product recognition,...
by Jennifer Park | Mar 30, 2018 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design
Conference Recap TOP 4 SUSTAINABILITY TRENDS TO WATCH FOR IN 2018 Jennifer Park, Industrial Design Director March 30, 2018 This month, our Kaleidoscope team had the privilege of attending the Sustainable Packaging Coalition in Chicago, Illinois. A conference of...
by Alex Goff | Mar 22, 2018 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design
Conference Recap TOP 4 HOUSEWARE TRENDS TO WATCH IN 2018 Alex Smith, Account Director March 21, 2018 The International Home + Housewares Show provides a unique opportunity each year to bring together a wide range of exhibitors that highlight up-and-coming trends...
by Jen Suberlak | Mar 13, 2018 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design
Conference Recap 2018 BXP LIVE: KEY TAKEAWAYS Jen Suberlak, Account Director March 13, 2018 This past week, the Kaleidoscope team attended the Brand Experience Live conference in Bonita Springs, Florida. A healthy dose of Vitamin D wasn’t the only takeaway. Delivering...
