by Melissa Simmerman | Sep 6, 2023 | Brand Strategy, Inspiration, Packaging Design, Thought Leadership
Strategy How To Make Better Decisions For Your Brand Melissa SimmermanDirector, Strategy September 6, 2023 Whenever we tell the story of our partnership with Fairlife—back when it was an emerging startup and before it was acquired by Coca-Cola—there is one anecdote...
by Blythe Untch | Jan 26, 2022 | Thought Leadership
Thought Leadership Quiet! Leading for Introverts Blythe Untch Sr. Designer January 26, 2022 2020 and 2021 were the years of the introvert. And if you weren’t an introvert before, maybe you became one: Staying inside and working remotely has pushed all of us...
by Sophia Arconti | May 26, 2021 | Thought Leadership
Thought Leadership Foundation of Success Sophia Arconti Account Director May 26, 2021 Most categories, at some point in time, have been impacted and influenced by consumers’ changing interests or needs. The 1990s, for example, ushered in more widespread concern on the...
by Gary Chiappetta | May 20, 2021 | Thought Leadership
Thought Leadership Bootstrap Your Sneakers Gary Chiappetta CEO & Partner May 20, 2021 Next time you are in a store, lift your gaze from your grocery list and take a closer look at the sheer number of CPG products in the aisles and endcaps. It’s a sea of items in...
by Liz Reese | Feb 24, 2021 | Thought Leadership
Thought Leadership MOMENT OF TRUTH Liz Reese Creative Director February 24, 2021 Firstly, if you are reading this article I hope you and your loved ones are safe and well. We are truly navigating new surroundings as Covid-19 transforms and reshapes chores, hobbies,...
by Devin Shepherd | Feb 16, 2021 | Packaging Design, Thought Leadership
Thought Leadership FINDING INSPIRATION AT HOME Devin Shepherd Graphic Designer February 16th, 2021 When we received word that we would need to work from home, I was concerned. So much of my work stemmed from my fellow designers in the Cincinnati office. The elevator...
