Speeding To Market

by David Ball | Sep 9, 2019 | Brand Strategy, Thought Leadership

Brand Strategy SPEEDING TO MARKET EXECUTING WITH EXCELLENCE David BallAccount Director September 16, 2019 In the world of CPG, speed to market is critical for every company. From the smallest organic farmer to the largest corporation, speed to market with innovative,...

What’s Your Type?

by Nathan Dietz | Sep 9, 2019 | Packaging Design, Thought Leadership

Packaging Design WHAT’S YOUR TYPE? THE ROLE THAT TYPOGRAPHY PLAYS IN BRAND EXPRESSION Nathan DietzSenior Designer September 30, 2019 The adage “A picture is worth a thousand words” embodies the notion that some complex ideas can be more easily conveyed with a...

A Peek into the World of a Creative Agency with Multiple Disciplines

by Liz Reese | Aug 29, 2019 | Realization, Thought Leadership

Realization A PEEK INTO THE WORLD OF A CREATIVE AGENCY WITH MULTIPLE DISCIPLINES Liz ReeseCreative Director August 29, 2019 We often get asked the question what makes Kaleidoscope different? And our reply is the people, coupled with our unique ability to collaborate...

Crafting a Brand: How to Stand Out in a Saturated Craft Beer Category

by Jon Moser | Jul 29, 2019 | Brand Strategy, Thought Leadership

Packaging Design CRAFTING A BRAND: HOW TO STAND OUT IN A SATURATED CRAFT BEER CATEGORY Jon MoserDesign Director July 29, 2019 We are witness to a craft beer boom. 826 independent breweries opened their doors in 2017 alone. Craft beer now accounts for more than 12.7%...

The Rise of Halal

by Liz Reese | Jul 8, 2019 | Brand Strategy, Global Trends, Packaging Design, Thought Leadership

Global Trends THE RISE OF HALAL Liz ReeseCreative Director July 8, 2019 An Insight From AfarThis year I was fortunate enough to attend the Gulfood Expo 2019, the 24th edition of the world’s largest annual food and beverage trade show in Dubai, UAE. Gulfoods is...

Doing More Farm Than Good

by Fred Richards | Jun 13, 2019 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

Brand Strategy & Packaging Design DOING MORE FARM THAN GOOD Dyfed “Fred” Richards CMO & Partner June 13, 2019 I was fortunate to grow up in an especially beautiful part of the world, North Wales. This clean, unspoiled region offers sweeping views...