The makers of the bag-less vacuum cleaner are at it again with their blade-less fan. Not only is the new Dyson Hot unique in its form and function, but the innovative design resembles that of a portal in which could be used for transport to another world. The design is unconventional, unpretentious and very Dyson.

Dyson Hot Air Multiplier

Dyson Hot Air Multiplier

The Hot boasts an industry marveling Air Multiplier technology, which accelerates surrounding air through the narrow aperture, disrupting a spaces climate range from 32 – 99 degrees. Like most Dyson products, the Hot comes with an array of features including touch tilt directional movement, a remote for oscillation and temperature control and whole room heat distribution.

However, the product benefits are not what is turning consumer heads, nor emptying wallets at $399.99 a pop. Look at that design! Not only is the Hot sleek and elegant in its form, but it becomes an masterfully crafted accent or piece of artwork to adorn empty space in need of a cool breeze or a warm current of air.

Hot, much like Dyson’s bag-less vacuum cleaner and hand drier, own their respective categories with regard to innovation and style, but can the technology justify the expense? Luxury product have their price, but will consumers buy into the ambiance and prestige that comes with this new product design or is the economy still squeezing disposable spending?