It’s 2025.
This CPG Packaging Deserves a Re-Design

From impossible-to-open seals to wasteful single-use plastics, we asked our team what packaging frustrations they’d love to fix this year. The answers? Smarter resealability, better portioning, and sustainability upgrades galore. See what made the list—did your biggest packaging pet peeve make the cut?

OUR THINKING

The World Through Our Lens

It’s all about perspective. Our team has thoughts on CPG branding, strategy, design, packaging, prototyping, sustainability, design trends, and just about everything else impacting our industry. Want a fresh POV in your inbox? Subscribe for updates (and follow us on social!).

Welcoming Kaleidoscope's New Industrial Design Team!

Kaleidoscope welcomes Aldis Rauda as Director of Industrial Design and Product Development, Jihoon Kim as Industrial Designer, and Jennifer Bae as Junior Industrial Designer! Now let's get to know our new industrial design team a little better... Aldis’ educational...

From Grass to Glass

Shake It Up How do you create a stand-out brand in a sleepy category? How do you get consumers to notice something new in a category they’ve dismissed as a commodity or one that lacks innovation? How do you harness a multi-dimensional brand character in a single...

Brand Trends: How To Set Strategic Growth Targets

Part One: Setting strategic growth targets Delivering consistent quality that consumers can trust. The mission of private brands is no longer centered on finding ways to make a few extra cents by giving consumers less expensive, look-alike alternatives to national...

Moving Downstream Intelligence Upstream

Article Published in Packaging Digest MagazineSeptember 2011 Issue Designing with the end-in-mind reduces production bottlenecks, speeds time-to-shelf and disrupts the market in the process. In today’s crowded markets, differentiation is increasingly important to...

Kaleidoscope welcomes two new hires!

Kaleidoscope welcomes Matt Clemens as Design Director to the design department and Adara Ralston as Account Strategy and Planning to the account team! Full name: Matt Clemens   Job title and department: Design Director, Design Where were you born? Rockford, IL....

Kaleidoscope at The Dieline Conference

Kaleidoscope at The Dieline Conference Kaleidoscope will be learning, teaching, exploring, exhibiting and recruiting at The Dieline Conference in Chicago today through Friday, June 24th! We are looking forward to a great conference with our fellow creatives in the...