It’s 2025.
This CPG Packaging Deserves a Re-Design

From impossible-to-open seals to wasteful single-use plastics, we asked our team what packaging frustrations they’d love to fix this year. The answers? Smarter resealability, better portioning, and sustainability upgrades galore. See what made the list—did your biggest packaging pet peeve make the cut?

OUR THINKING

The World Through Our Lens

It’s all about perspective. Our team has thoughts on CPG branding, strategy, design, packaging, prototyping, sustainability, design trends, and just about everything else impacting our industry. Want a fresh POV in your inbox? Subscribe for updates (and follow us on social!).

The New Faces at Kaleidoscope

Kaleidoscope has two new faces wandering our lofty studio. Afton Aurand joins the Kaleidoscope Production Team as a Project Coordinator and Matt Dean is working as a Structural Designer in the Structural Packaging Design Department. Meet Afton and Matt. Name: Afton...

Keson Wins NRHA’s Top Packaging Award for Long-Run Measuring Wheel

Keson Industries, a leading supplier and manufacturer of innovative, high-quality, measuring and marking tools, announced that its new Long-Run Measuring Wheel received the North American Retail Hardware Association’s (NRHA) Gold award for outstanding product packaging.

The packaging for the RRT12 long distance wheel, which was introduced to the market in March, was judged on the following criteria: overall shelf and sales appeal, graphic design, innovation, packaging efficiency, shelf life and selling features.

Trade show booth WIP…take a gander.

The Kaleidoscope team has been strategizing the design for our upcoming trade shows at The Dieline Conference and Store Brands Decisions Marketing & Innovation Summit. As always, the process started in ideation with drawings and sketches and is now moving onto 3D...