It’s 2025.
This CPG Packaging Deserves a Re-Design
From impossible-to-open seals to wasteful single-use plastics, we asked our team what packaging frustrations they’d love to fix this year. The answers? Smarter resealability, better portioning, and sustainability upgrades galore. See what made the list—did your biggest packaging pet peeve make the cut?
OUR THINKING
The World Through Our Lens
It’s all about perspective. Our team has thoughts on CPG branding, strategy, design, packaging, prototyping, sustainability, design trends, and just about everything else impacting our industry. Want a fresh POV in your inbox? Subscribe for updates (and follow us on social!).
From House to Home
As the ways we live continue to evolve, our approach to organizing and filling our homes have been subject to change as well.
In Defense of Design When Assets Offend
As designers, we should be embracing the changing consumer mindset and lead. With an understanding of strategic design principles, design history, storytelling and grounded marketing, we can support our clients with enacting meaningful change.
How Action-Centric Design Can Improve Client-Agency Relationships
The future of the agency-client relationship is more about creating an action-centric working partnership that starts with rethinking the brief and incorporating co-creation in design work.
Back to School in the Time of Covid-19
This year, many parents across the country are finding themselves with the hardest back to school decision: Do we actually send our children physically back to the classrooms?
Adulting in the 21st Century
A relatively new term, “adulting” is used to describe those mundane-but-necessary tasks we must accomplish.
More Than Just Water
As attitudes toward health and sustainability continue to evolve, brand strategies and product designs for hydration bottles have also heated up in the last several years.
Keeping it Clean
Many Consumer Packaged Goods (CPG) companies and retailers are attempting to set goals and honor commitments to integrate eco-friendly solutions into their packaging and product design.
Updates: You Have Needs. We Can Help
For the past four months, our strategy, design and realization staff have been able to respond our clients’ needs utilizing a hybrid model of onsite and remote teams. As we move into the next phase of readiness, we want to share updates to our business community plan to adapt to COVID-19.
You Have Needs. We Can Help.
On behalf of the partners here at Kaleidoscope we want to share our business community plan to adapt to the COVID-19 pandemic.
Bands and Brands: How Technology Impacts Consumer Navigation
Similar to how finding music has changed, shopping for consumer packaged goods has also been impacted by the digital age.
It’s Simply Impossible
Vegetarianism or plant-based diets are commonplace these days: being a herbivore is no longer as challenging or stigmatizing as it used to be in Western society.
Outdoor Retailer Show: Leaders in Sustainability
Every year there are many more manufacturers developing new initiatives and products to reduce the amount of plastic that ends up in our landfills, oceans, and streams.