It’s 2025.
This CPG Packaging Deserves a Re-Design

From impossible-to-open seals to wasteful single-use plastics, we asked our team what packaging frustrations they’d love to fix this year. The answers? Smarter resealability, better portioning, and sustainability upgrades galore. See what made the list—did your biggest packaging pet peeve make the cut?

OUR THINKING

The World Through Our Lens

It’s all about perspective. Our team has thoughts on CPG branding, strategy, design, packaging, prototyping, sustainability, design trends, and just about everything else impacting our industry. Want a fresh POV in your inbox? Subscribe for updates (and follow us on social!).

Brandemonium 2019

At the Brandemonium 2019 conference, I gained key insights into the next generation of talent. But how do we identify ‘the right talent?’

Speeding To Market

In the world of CPG, speed to market is critical for every company. From the smallest organic farmer to the largest corporation, speed to market with innovative, trend-driven products are the key to success.

What’s Your Type?

The adage “A picture is worth a thousand words” embodies the notion that some complex ideas can be more easily conveyed with a single image.

The Rise of Halal

The halal industry is not just centered around food and beverage; it is a sector that is rapidly evolving, as an ever increasing amount of products and categories become more widely available and new ones continue entering the market.

Doing More Farm Than Good

If location-based authenticity has to be earned, why do so many cliched farm images keep showing up on everything from milk to sausage?

Is There Strength in Numbers?

Brands that own and leverage a number can stand out on a crowded shelf. A simple number that helps a consumer relate to a fact about a brand can drive deeper meaning and justify a purchase.

Tin For The Win

Lately there seems to be a revival of tin packaging. They’re often seen asnostalgic; a nod to when tin was the best option for protection from spoiling.