It’s 2025.
This CPG Packaging Deserves a Re-Design
From impossible-to-open seals to wasteful single-use plastics, we asked our team what packaging frustrations they’d love to fix this year. The answers? Smarter resealability, better portioning, and sustainability upgrades galore. See what made the list—did your biggest packaging pet peeve make the cut?
OUR THINKING
The World Through Our Lens
It’s all about perspective. Our team has thoughts on CPG branding, strategy, design, packaging, prototyping, sustainability, design trends, and just about everything else impacting our industry. Want a fresh POV in your inbox? Subscribe for updates (and follow us on social!).
Driving The Change
Kaleidoscope is proud to announce its most recent office opening in the Over The Rhine neighborhood of Cincinnati. Much like the neighborhood itself, Kaleidoscope celebrates a uniqueness that has driven its rise and success in the branding and design industry over the past several decades, and is excited to have a long-lasting impact on the area’s vibrant arts community.
Top 4 Sustainability Trends to Watch for in 2018
This year, SustPack continued its role as the leading sustainable packaging event in the industry as individuals, companies, and brands gathered to discuss their passions for making a difference. Coming out of the conference, here are our top 4 trends to watch for in 2018.
Top 4 Houseware Trends to Watch in 2018
The Home and Housewares Show provides a unique opportunity to highlight up and coming trends in home, environmental design, and lifestyle technology. We captured four of our favorite trends from this year’s show.
2018 BXP Live: Key Takeaways
This past week, the Kaleidoscope team attended the Brand Experience Live conference in Bonita Springs, Florida. A healthy dose of Vitamin D wasn’t the only takeaway. Delivering consistent brand experiences for consumers, “the attention economy,” and purpose driven innovation; these trends and more offered a thought-provoking line-up that will help us better serve our clients. Here are our key takeaways.
WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL
It’s no secret that ecommerce, smart devices and digital wallets are rapidly reshaping the focus that retailers and brands must maintain. As consumer expectations change, the strategies with which we meet them can’t stay stagnant.
THE MAGIC OF MOVIES: HOW GREAT FILMS INSPIRE GREAT DESIGN
The magic of great storytelling is a first-hand experience. And for anyone in the creative and design business, experiencing different types of storytelling isn’t just a good idea, it’s imperative.
NUTRITION FACTS UPDATE: WHY UPDATING IS A GREAT STRATEGY
Though 2021 could now be the new nutrition label deadline, there are advantages to updating sooner than later to reformulate ingredients & update brand design.
SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2018
There’s no guarantee for what the future holds, here are our top six trends in confectionery and snack packaging to keep an eye out for in the near future.
CAN YOU DESIGN FOR RETAIL WITHOUT COMPROMISING YOUR BRAND?
How do you address the problem, when the ask pushes you out of your brand’s comfort zone? What is the risk of not meeting the retail requirements?
WHY THE MAKER MOVEMENT IS IMPORTANT TO THE FUTURE OF BRANDING
The Maker Movement has gotten its hands on the wheels of innovation, and brand owners and their design partners are seeing a new paradigm emerge.
THE LOST ART OF THE OPENING CEREMONY
Our CCO, Fred Richards explores this lost art of the opening ceremony and how it can enhance a consumer’s experience with a brand.
THE INS AND OUTS OF SHOPPING IN CHINA; AN EXPAT EXPERIENCE
I am currently spending a few months in China as part of an exploratory market and cultural audit for our business. The best way to understand packaging and the consumer experience in another country is to live there.