MCCAIN

Easier to shop. Easier to enjoy. Because Together is Golden.

After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and clarifying product pillars to grow its marketplace position. The refreshed branding emphasized irresistibly delicious, fun food with the power to bring families to the table, and it deserved a design to match.

With the brand’s ambitious goals in mind, we helped McCain transform its packaging portfolio and establish stronger brand equity. Collaborating closely, together we delivered a cart-stopping redesign that not only represented the brand manifesto “Together is Golden,” but made it easier for consumers to navigate the range and select products for their families, from the kids to the grownups.