THERMOS
Protect What You Love
As a true global category creator, Thermos has a century-old reputation of top-tier performance, quality and durability in beverage and food insulation. However, as new competitors began to reshape consumer perceptions of brands in the category, their leadership recognized a need to reintroduce and reignite how consumers experience the brand.
After extensive consumer research, we created a robust, cross-functional vision for the brand that the entire business could rally around. Including a consumer need states model, positioning and messaging strategy, portfolio architecture, brand identity and visual language, we leveraged their unique equities to craft an authentic brand experience that Thermos alone could claim.
Marinela
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...
McCain
MCCAIN Easier to shop. Easier to enjoy. Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...